CHALLENGES

1. Low Online Visibility: Limited followers and engagement hindered brand growth.
2. Need for Brand Differentiation: In a competitive market, the brand needed to stand out.
3. Client Acquisition: Turning social media followers into bookings was crucial.

STRATEGY

1. Targeted Content: Identified and tailored content to attract brides-to-be and beauty enthusiasts.
2. Creative Campaigns: Launched visually engaging campaigns, including giveaways, to boost followers and interaction.
3. Content Optimization: Established a cohesive visual theme, using professional imagery and compelling captions.
4. Active Engagement: Built a community by engaging with followers and leveraging Instagram Stories, Reels, and Facebook Ads.
5. Performance Monitoring: Continuously optimized strategies based on social media analytics.

RESULTS

1. Follower Growth: Significant increase in followers and reach (30k-50k range).
2. Increased Engagement: Higher interaction rates, leading to more likes, comments, and shares.
3. Boosted Bookings: Social media efforts translated into more bridal makeup bookings.
4. Enhanced Brand Awareness: Brides by Megha and Niyati became a recognized name in the industry.

CONCLUSION

EvolveNow Media’s strategic approach transformed Brides by Megha and Niyati’s digital presence, driving business growth through increased visibility and client engagement.